Testimonials are a great way to market and promote your photography business. But how do you go about getting high quality testimonials?
1. Don’t just ask for it. If you send your client a message asking them to leave you a review or write a testimonial, 9 times out of 10 you aren’t going to get it. Clients are busy and the thought of composing a testimonial sounds stressful so, more than likely, they won’t actually get around to it – even if they loved your photography services.
2. Phrase it a different way. “Testimonial” sound so official. Simply ask your client is they would be willing to provide you with some “feedback” instead.
3. Guide your client. Instead of asking the client to do all the work, you provide the questions. Answering a series of questions is much easier than composing their own paragraph. Make sure your questions are open-ended and encourage your client to provide answers that could be helpful to other clients, not just one word responses.
4. Ideas of questions to ask:
– “What was the primary reason you chose me as your photographer?
– “What was your biggest fear before hiring me? Did it come true, and if not, what happened instead?”
– “What, specifically, was your favorite part of your session, and why?”
– “If you were to recommend us to your best friend, what would you say?”
– “What was your favorite part about working with me?”
– “Do you love your photos, and did I capture your day/family/personality well?”
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