Mini-sessions. It seems every photographer is offering them. They can be a great way to attract new clients. However, many photographers struggle to book their mini-sessions and can’t seem to figure out why. So how are some photographers super successful at booking mini-sessions and others fail miserably? Here are 5 possible reasons you why you aren’t landing mini-session clients:
- Your marketing sucks. Some photographers simply create a Facebook post about their mini-sessions, share it a few times, and the marketing ends there. While using Facebook to market is fine, it cannot be your only way to spread the word. First of all, there is a whole pre-launch phase that needs to take place before you ever even announce your mini-sessions. There are things you can do during this pre-launch phase to get your followers excited about your upcoming announcement. In addition to Facebook, utilize other methods of marketing. Definitely use your email list. An email list is your best avenue for marketing. Post on Instagram and Instagram stories, make a few Facebook live videos, and market in your Facebook group. Consider partnering with another business or donating a percentage of your profit to a local charity in order to gain interest. Reach out to friends and family and ask them to help you share the word.
- You aren’t creating a sense of urgency. Your mini-sessions should be limited. In your marketing, be sure you emphasize that only a certain number of mini-sessions are available. You want people to have FOMO (fear of missing out).
- Your mini-sessions are too cheap. Aren’t mini-sessions supposed to be cheap? Not necessarily. If you price yourself too low, then that gives people the idea that you must not be skilled in your craft. Think about it. If you see a product that is “on sale” for a price that is too good to be true, aren’t you skeptical?
- You offer mini-sessions too frequently. Mini-sessions should be an exclusive event. If you are advertising mini-sessions constantly, you may come across as desperate, salesy, or unprofessional. Plus, if you are constantly offering mini-sessions, why would anyone ever need to book a full session?
- There is nothing special about your mini-sessions. Give clients a reason to book your sessions besides just price. Seek out a unique theme for your sessions. Offer a special product with your mini-sessions. For example, if you are doing mini-sessions around the holidays perhaps you could offer a Christmas ornament.
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