When you open your Instagram account and click on edit profile, a new window will open up with the following 5 fields for you to customize. Let’s walk through each field and the guidelines for setting up each one.
Profile Photo
I suggest using a picture of yourself, rather than a logo. Prospective clients want to see the person they are considering working with and it helps to put a face to a name. Ideally, you want to have the same profile picture across all of your social media platforms so that if someone is looking at your accounts on different platforms, they can tell by your profile picture that it is the same person/business.
Name
Your username is likely your business name so you don’t want to repeat the same thing in your name category. The name category is searchable so you need to use keywords in the name field. For example, On Finding Magic’s Instagram account, our name is “Photography Tips and Tutorials”. On my Instagram account, Shana C. Carter Photography, my name is “Senior & Family Photographer”. So think of what your potential clients might be searching for and use those terms in the name field.
Username
This is where you will use your business name.
Website
On Instagram, we only get one clickable link and it’s here, in the website field. Now just because it says website, doesn’t mean you actually have to put your website. You can put a link to your email opt-in or blog. Or better yet, you can optimize your link by doing THIS.
Bio
In this field, you get 150 characters to tell the world who you are and what you do. You want to convey your brand’s personality and speak to the wants and needs of your potential clients.
If you are a bit stuck on what to write in this field, I recommend checking out Jessica Stansberry’s Lens Statement Creator.
Remember to include your location in your bio if appropriate. You can also include any relevant hashtags as those will be clickable.
PRO TIP: Type your bio in your notes on your phone and then copy and paste so that it will retain the format.If you want more ideas about how to maximize you one link, check out this FREE Tutorial
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