12 Things I Do to Stay on Top of it All


I often get asked, “How do you do it all?”  Many people struggle with work-life balance and staying in control of everything.  There is no easy trick, no one-size-fits-all answer. My hope is that the strategies and tips that I share here will help other business owners organize their tasks in a better way.  

So before we get into how I organize and prioritize and all that good stuff, I want to tell you a little bit about me personally.  

I have been married for 23 years and we have three sons.  Our boys are spaced out in age, so that means they fight a lot as all siblings probably do.  Their ages span from high school to elementary so we have a range of extracurricular activities going on year round.  My oldest son has Down Syndrome so that adds a whole level of other challenges.  

I have been an elementary public school teacher for over 20 years.  I work from 7:30 to at least 4:00 Monday through Friday. Although I wish I could retire and focus on photography full time, I need my retirement!  That’s the one thing they haven’t ruined for teachers – yet. So leaving my full time job isn’t an option at this time. I tell you all of this so that you know when I say I’m busy – it’s true!

So, back to the original question then, “How do you do it all?”


  1. I don’t bring work home.  When I am at school I work.  What does that mean? Before class starts, on my conference, after class – I’m working.  I get everything done that I need to do at school. I don’t bring my school work home with me.  
  2. I pay for a housekeeper.  I cannot keep my house clean on my own with everything else that I have to do.  I pay to have help come in every other week. This is one of the best decisions I have ever made!
  3. I do housework every day.  Not a lot, but I don’t let dishes and laundry pile up.  I do one load of laundry almost everyday (and fold it immediately after it dries), usually run the dishwasher, and pick up here and there.  
  4. When I get home from my full-time job, I don’t stop.  If I sit down when I get home, I’ll never get up.  When I come in the door, I’ll do a few chores while starting to prepare supper (recipes are simple and easy around here).  After supper I will sit down at the computer for usually about an hour to work on whatever needs to be done. It could be editing, product design and ordering, social media scheduling, etc.  After this hour or so, my “work” is done for the day. We then move on to do homework, baths, etc. I rest when the kids are in bed.
  5. I am a low volume photographer.  I don’t schedule more clients than I can handle well.  I typically schedule one client per week. This helps me stay on top of editing, design, and delivery. 
  6. I work on weekends.  It’s necessary for me to work on weekends.  One hour per night just doesn’t cut it for all that needs to be done.
  7. I plan and schedule all my social media content.  Consistency is crucial when it comes to social media.  There is no way I could be consistent if I didn’t schedule my content.  With Facebook, I plan three months at a time and schedule it right inside Facebook. My Facebook group, I schedule a month at a time.  With Instagram, I schedule 1-2 weeks at a time. I use Planoly to schedule my Instagram posts. For Pinterest, I use Tailwind to schedule posts.  
  8. I batch work.  What is batch working?  Batch working is when you devote a section of time to one task.  For example, when I write blog posts, I write several at a time. It’s easier and faster to do the same task over and over than it is for your brain to go from one thing to another.  
  9.  I repurpose old content.  I use a free tool called Trello to hold my evergreen captions and content.  That way, when I get ready to use them again, I can just go to Trello, copy and paste.  I repost old images, blog posts, etc. I don’t feel the need to come up with fresh new content all the time.  Chances are, whoever is seeing your post has never seen it before.  
  10. I use a calendar.  My paper calendar goes everywhere with me and I write everything down.  I look at it often in order to keep track of what’s coming up. If it’s something I think I may forget, I set a reminder on my phone.  
  11. I take time off.  In order to avoid burnout, I take December and most of July and August off each year.  July and August are very slow here in Texas anyway because of the heat. I could stay busy in December but choose to spend the month with my family.  
  12. I say “no”.  I have learned to say no to commitments that I don’t want to take on.  If I know that it’s going to make me feel overwhelmed, then I simply say no.   

5 Steps to Creating an Awesome Instagram Profile

When you open your Instagram account and click on edit profile, a new window will open up with the following 5 fields for you to customize.   Let’s walk through each field and the guidelines for setting up each one.

Profile Photo 

I suggest using a picture of yourself, rather than a logo.  Prospective clients want to see the person they are considering working with and it helps to put a face to a name.  Ideally, you want to have the same profile picture across all of your social media platforms so that if someone is looking at your accounts on different platforms, they can tell by your profile picture that it is the same person/business. 

Name  

Your username is likely your business name so you don’t want to repeat the same thing in your name category.  The name category is searchable so you need to use keywords in the name field. For example, On Finding Magic’s Instagram account, our name is “Photography Tips and Tutorials”.   On my Instagram account, Shana C. Carter Photography, my name is “Senior & Family Photographer”. So think of what your potential clients might be searching for and use those terms in the name field.

Username

This is where you will use your business name.

Website

On Instagram, we only get one clickable link and it’s here, in the website field.  Now just because it says website, doesn’t mean you actually have to put your website.  You can put a link to your email opt-in or blog. Or better yet, you can optimize your link by doing THIS.

Bio

In this field, you get 150 characters to tell the world who you are and what you do.  You want to convey your brand’s personality and speak to the wants and needs of your potential clients.

If you are a bit stuck on what to write in this field, I recommend checking out Jessica Stansberry’s Lens Statement Creator.

Remember to include your location in your bio if appropriate.  You can also include any relevant hashtags as those will be clickable. 

PRO TIP:  Type your bio in your notes on your phone and then copy and paste so that it will retain the format.If you want more ideas about how to maximize you one link, check out this FREE Tutorial

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